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Nile Breweries
3 days left

Trade Marketing Representative

Nile Breweries

Location

Kampala

Category

Marketing

Job Type

On-site

Work Hours

Full Time

Deadline

5th March 2026

Job Description

The key purpose of this role is to leverage capital and people resources in order to enhance sustainable growth in sales volume, market share and competitive advantage.

Key Responsibilities & Tasks

  • Implement the IRVPs programs (in conjunction with brand marketing) that fit, and are appropriate to, agreed channel strategies, including events, refrigeration, draught, merchandising, category management, signage and promotions.
  • Develop expertise in merchandising, promotions, point of connection (POC), events, category management, BTL, calendar development etc.
  • Own the system to monitor trade execution standard whilst working with sales team to ensure execution standards are met.
  • Drive Cold Strategy.
  • Implement annual BTL plans (Executions and Promotions), complete details behind each activity including budgets, capture in an annual activity plan.
  • Ensure promotion activities and point of connection materials allocations take place as per plans and need for adhoc responses from time to time.
  • Review activity and results; and support to communicate changes and initiatives through regular CPF sessions.
  • Build effective business partnerships with key customers.
  • Manage 3rd Party BTL agencies and ensure set standards are met at all times

Requirements, Qualifications and Competences

  • University/Bachelor’s degree, preferably in Business, Marketing, Communication or other relevant discipline
  • A relevant combination of formal qualifications and additional specialized study; a recognized qualification branding would be considered an asset
  • A Valid Driver’s License
  • In depth knowledge of Marketing
  • Experience in FMCG Industry is an added advantage/preferred
  • branding and relevant management experience (more than 2 years)
  • Familiar with local market environments
  • Good interpersonal skills / builds good relationships
  • Ability to work under pressure
  • Good verbal and written communication skills
  • Passionate, self-starter
  • Good self-management principles
  • Ability to adapt to and implement change effectively
  • Numeracy Skills – ability to work with detailed analysis
  • Practical knowledge of market structures and consumer trends in Uganda
  • Excellent management & leadership skills
  • Process and Project management
  • High attention to detail

About Nile Breweries

Nile Breweries Limited (NBL), established in 1951 by businessmen associated with the construction of the Owen Falls Dam, has grown into Uganda's leading beer manufacturer, boasting a 59% market share and an annual production capacity of 2.45 million hectolitres from its breweries in Jinja and Mbarara. The company's purpose is to "Dream Big to create a future with more Cheers," aiming to serve up new ways to meet life's moments and make a meaningful impact in communities and the world. NBL has earned recognition for its commitment to sustainability, notably winning the National Environmental Management Authority (NEMA) Award in 2012 for excellence in environmental protection. The company fosters a collaborative and inclusive work culture, offering employees opportunities for growth and development within the global AB InBev family. With a workforce of over 500 employees, NBL provides various job opportunities, which are regularly updated on their official website. Innovation is central to NBL's business model, exemplified by the introduction of Eagle Lager in 2002, a sorghum-based beer crafted from local grains predominantly grown by smallholder Ugandan farmers. The company's core values emphasize quality, responsibility, and community engagement. NBL actively participates in corporate social responsibility initiatives, including supporting over 10,000 local farmers to grow and supply barley to its maltings plant and implementing sustainability goals aimed at holistic environmental and social impact.

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Job Overview

Status Active
Category Marketing
Location Kampala
Job Type On-site

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