Senior Manager - Innovation Go-To-Market and Commercialization needed at DFCU Skip to main content
DFCU
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Senior Manager - Innovation Go-To-Market and Commercialization

DFCU

Location

Kampala

Category

Management

Job Type

On-site

Work Hours

Full Time

Deadline

11th March 2026

Job Description

Reporting to the Chief- Business Solutions & Marketing Officer, the role holder will be responsible for designing and executing short-, medium-, and long-term go-to-market strategies that drive targeted commercial outcomes across dfcu’s new revenue streams and innovation initiatives. The role ensures scalable and repeatable GTM practices that accelerate client acquisition and revenue growth. The incumbent leads the commercialization of new capabilities, improves conversion opportunities, and fast-tracks market penetration. Working cross-functionally across business units, ecosystems, products, marketing, and enabling functions, the role delivers seamless execution across the entire customer lifecycle. The role holder’s key success metrics are revenue from new streams, transactions velocity, revenue per customer, market share and other related Key Performance Indicators (KPIs) across new solutions and capabilities. Additionally, the role holder will drive sales/commercialization enablement, ensuring the success of dfcu’s commercial efforts across new solutions, by creating and managing scalable programs, tools, assets, tracking and reporting.

Key Responsibilities & Tasks

  • Owns accountability for defined scorecard metrics and key performance indicators for the new solutions portfolio.
  • Lead the development of dfcu’s commercialization enablement strategy, in three-horizons; short, medium, and long-term, drive accelerated customer acquisition and in parallel, growth amongst the existing customer base, across new solutions and capabilities portfolio.
  • Drive the development of overarching go-to-market goals and commercialisation strategy to ensure dfcu’s success in driving inorganic growth, leveraging new revenue streams.
  • Deliver commercial initiatives required to execute our inorganic growth strategy, including developing templated, repeatable go-to-market best practice, playbooks and frameworks, to enable successful performance across teams (business units, segments, ecosystems and partnerships, and products) and the portfolio.
  • Solve business problems and develop business solutions; leverage product/market knowledge and problem-solving methodologies to identify underlying causes and propose creative solutions to drive greater portfolio performance across new solutions and capabilities.
  • Drive insights at individual product-level portfolio performance including primacy, revenue and solutions penetration, including the identification of insights that will impact marketing and business planning decision-making.
  • Track the efficacy of commercial performance against strategic objectives and growth targets, through building and providing visibility of data-driven insights via monthly dashboards and scorecards.
  • Champion the new products portfolio across the organisation, ensuring client-facing teams and beyond, have the knowledge, assets and support needed to rapidly grow product penetration and revenue.
  • Consistently drive market insights to map segmentation, solutions positioning, customer needs/pain points and solution gaps, market practices and behaviours to drive internal sales centric initiatives to ensure a level of product knowledge and proficiency.
  • Maintain effective communication and relationships with a variety of cross-function constituents throughout the highly matrixed organizational structure.

Requirements, Qualifications and Competences

  • Bachelor’s Degree in Business, Economics, Marketing, Finance, or a related field.
  • Master’s Degree in a related field would be an added advantage.
  • 5 – 7 years’ experience in business strategy, business planning/finance, marketing strategy, product management, sales enablement, business development or experience managing and expanding a product/solution portfolio and driving demand generation and pipeline acceleration.
  • Strong acumen in product commercialization, including experience developing and executing GTM strategies for new lines of business.
  • Leadership track record in leading cross-organizational teams, leading change, across multiple seniority levels, and driving business growth.
  • Demonstrated achievement within a results-driven, highly ambiguous, and dynamic environment.
  • Exceptional self-starter traits with the ability to thrive in ambiguous and high-pressure situations.
  • Combines strong business and sales acumen with analytic skills and marketing insights to drive growth, offer innovative solutions to problems, and to meet customer-driven business objectives.
  • Passion for technology and intellectual curiosity about new technologies and how they work/enable new customer solutions.
  • Experience in product management, bringing new digital products and services to market.
  • Hunger to win, resourceful, and thrives working in ambiguous, fast-paced environments that come with building a new business/solutions from the ground up.
  • Past experience in scaling a rapidly growing business, with equal parts ‘general athlete’ and ‘been-there, done-that’ experiences.
  • Strong and proactive leader with ability to drive tangible results in a cross-functional team.
  • Natural problem-solver able to proactively seek out solutions and gain alignment.
  • Balance of analysis with appropriate business risk-taking to support speed-to-market.
  • Effectively communicate problem statements, opportunities, plans and goals to key stakeholders and senior leaders.
  • Superlative storytelling skills and fearlessness in front of senior executives and large audiences, with proven ability to lead by influence and example.

About DFCU

For over 60 years, we have been delivering innovative and trusted banking solutions, empowering individuals and businesses with financial services tailored to their needs. A subsidiary of dfcu Limited, dfcu Bank is a leading banking and financial services company domiciled in Uganda. It came into existence in May 2000 following dfcu’s acquisition of Gold Trust Bank to extend universal banking services alongside the pre-existing equity finance; long-term development finance; leasing and working capital finance. dfcu Limited was started by the Commonwealth Development Corporation (CDC) of the United Kingdom and the Government of Uganda through the Uganda Development Corporation (UDC) under the name of Development Finance Company of Uganda Limited. Subsequent restructuring saw the International Finance Corporation (IFC) and the German Development Corporation (DEG) invest resulting in an equal stake of 25% for the shareholders. Its objective was to support long-term development projects whose financing needs and risk did not appeal to the then-existing financial commercial lending institutions. dfcu Limited was incorporated under the Laws of Uganda on the 14th of May 1964, as a Private Limited Liability Company. In 1999, dfcu acquired Uganda Leasing Company which became dfcu Leasing, to provide direct asset-based finance. On 18th March 2004, dfcu Limited went public subsequently being listed on the Uganda Securities Exchange on the 14th of October 2004.
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Job Overview

Status Active
Category Management
Location Kampala
Job Type On-site

Popular Categories

Finance 9 Community 6 Management 6 IT 5 Operations 5 Sales 4

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