Brand Manager Mainstream Spirits

DIAGEO

Location

Kampala

Job Description

Leverage consumer insights to ensure effective development and implementation of strategy to shape, grow and build brands. This role has the responsibility of the driving the delivery on the NSV target for the brand(s) they are accountable for & full oversight on their brands A&P to deliver on the brand GM.

Key Responsibilities & Tasks

Develop, implement & monitor annual strategic brand plan including effective management of allocated budget.
Analyze market research data including secondary research and taking corrective action for enhancement of brand strategies.
Inspire and motivate agencies to execute brilliantly - working pre-dominantly with promotions and media agencies.
Work with the commercial teams to ensure their commitment and engagement in the plans, in order to deliver flawless execution.
Effective management of brand advertising and sales promotion to generate brand growth.
Plan and implement brand media strategy.
Recommending, planning & co-coordinating brand PR activities likely to enhance the brand sales and image in the short or long term.
Monitoring brand availability and sales and being proactive on factors affecting the brand sales and market share performance.
Monitor competitor activities affecting the brand and take appropriate corrective action
Monitor, evaluate and recommend brand-packaging update including pack and range extensions and follow through to implementation in liaison with Marketing Manager.
Regular and continuous monitoring of brand costs and profitability and recommend areas for improvement.
Prepare monthly brand expenditure and variance report to control budgeted expenditure.
Market intelligence through regular trade visits and utilizing this to enhance brand activities.
Interaction with Regional Brand liaisons to give updates on implementation of Brand strategic plans.

Requirements, Qualifications and Competences

A Bachelor of Commerce Marketing or business degree or equivalent
5 years marketing experience preferably in a FMCG environment.
Experienced in the development and execution of advertising strategies.
Strong leadership and strategic planning skills
Excellent campaign management, analytical and decision-making capability
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one

About DIAGEO

Diageo PLC is a British multinational leader in premium drinks, headquartered in London and operating in nearly 180 countries. Formed in 1997, it boasts a portfolio of over 200 brands—including Johnnie Walker, Smirnoff, Guinness, and Casamigos—producing 40% of all Scotch whisky.

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Job Overview

Status Active

Category Management

Location Kampala

Job Type On-site

Popular Categories

Management 7 Finance 7 Operations 6 Sales 5 IT 5 Administration 3

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