Marketing Generalist

The Marketing Generalist leads the development and execution of marketing strategies to grow brand visibility, engagement, and business performance.

• Conduct market research to understand customer preferences, trends, and the competitive landscape.

• Develop and implement strategic marketing plans aligned with business objectives to drive new customer acquisition and client retention.

• Lead the development and delivery of marketing materials and content across digital and traditional channels, ensuring brand consistency and quality.

• Monitor and analyse marketing and microfinance industry trends to inform strategy and innovation.

• Collaborate with Client Growth to develop, manage, and track the marketing budget, ensuring efficient spend and ROI.

• Use systems and data to track, evaluate, and report on the effectiveness of marketing initiatives.

• Develop and implement digital marketing strategies across platforms (Google Ads, LinkedIn, Facebook, SEO, email) to increase brand visibility and lead generation.

• Develop and execute traditional marketing campaigns (print, radio, TV) with compelling messaging.

• Plan content and oversee community management to grow engagement across social media platforms.

• Build and maintain strategic relationships with key stakeholders, partners, and service providers.

• Analyse client insights and marketing data to oversee the customer journey and provide recommendations for improvement.

• Manage public relations activities and develop communication plans to strengthen the company’s reputation.

• Contribute to making Unifi a great place to work.

• The role requires an "Associate" level of minimum experience (as categorized by the company).

• A strong understanding of the Ugandan market.

• The ability to ensure effective and impactful marketing results.

• Skills in campaign management, budget management, market analysis, and partnership building.