Marketing Officer

Housing Finance Bank is a leading provider of housing finance solutions with a vision to be the preferred consumer and business bank with a focus on housing finance. To attain its strategic objectives efficiently and effectively, Housing Finance Bank is seeking to hire a qualified, versatile, and self-driven individual for the position stated below.

Department: Marketing & Communications

Reports To: Marketing Manager

Job Grade: HFB 5B

Direct Reports:

• Direct – None

• Indirect – Outsourced Media Agencies, Outsourced Marketing & Advertising Agencies, Marketing Suppliers/Vendors

Interacts/Interfaces with:

• Internal – Head Marketing and Communications, Marketing Manager, Corporate Communications Manager, Communications Officer, Internal stakeholders

• External – Industry Associations (e.g., UBA, UMS etc.), Key Customers, Media, Other Stakeholders

• To support the smooth operation of the Marketing and Communications department and the attainment of its goals.

• To assist with ongoing Marketing and Communications projects, activities, and administration.

• To support social media marketing and creative agencies during the conceptualization, design, and production of marketing messages and collateral.

• To identify opportunities to reach new market segments and expand market share through the use of appropriate marketing channels and communications medium.

• To stay abreast of industry and corporate developments, events, and issues in support of the Bank’s corporate image and responsibilities by scanning all media and sharing real-time updates with the department.

• To demonstrate the ability to conceptualize issues.

• Support with writing, editing, and distribution of content, including publications, press releases, website content, annual reports, speeches, and other marketing material that communicates the Bank’s activities, products, and/or services.

• Create and interpret a variety of reports.

• Organize market research, especially simple dipsticks to test messages and product understanding, both physically and using digital tools.

• Support the team in the organization of all events.

• Execute the administrative duties of the department from time to time.

• Digitize all paperwork, contracts, minutes, reports, etc.

• Perform any other duties as may be assigned from time to time.

• Responsible for cost optimization of all marketing tasks by ensuring value is attained.

• A bachelor’s degree in Marketing, Business, or any related field.

• Professional Marketing qualifications like CIM.

• Understanding of Brand Management, Corporate Communications, and PR is an added advantage.

• Must have good creative, verbal, and written communication skills with good organizational and administrative skills.

• Good knowledge of modern practices in marketing and communications.

• Ability to manage multiple projects at a time.

• The ability to communicate clearly both verbally and in written form in a professional manner is essential.

• Ability to build sustainable working relationships across organizational, corporate, and cultural boundaries.

• Ability to demonstrate a positive image and role model HFB’s values.

• Good presentation skills.

• Creative and adaptable to change.