Acquisition Retention Analyst needed at MTN Uganda Skip to main content
MTN Uganda
7 days left

Acquisition Retention Analyst

MTN Uganda

Location

Kampala

Category

Business

Job Type

On-site

Work Hours

Full Time

Deadline

21st March 2026

Job Description

To perform analysis and manage the realization of customer base management objectives through provision of a core set of reports that measure and track customer base management activities, deep-dive analysis, development & enhancement of segmentation and predictive models, specifically churn, product propensity and other models. He/She will ensure efficient & effective support to acquisition & retention activities

Key Responsibilities & Tasks

  • Perform Mobile money analysis & propose actions to reduce churn, growth MoMo MAU and Mobile Money product uptake/penetration across the different product lines.
  • Drive the ROI of base management activities through ensuring the provision and continuous improvement of actionable insights, analysis, CVM reports/ dashboards and models.
  • Provide input into proposition development process through engagement with product owners and provide technical advice on the Base management implications for regarding prioritization of specific initiatives.
  • Manage delivery of insight for customer base to the Commercial team & business, including actionable value- and needs-based segmentation linked with competitor intelligence, and market research.
  • Analyze commercial impact of BTL programs on product penetration, ARPU and volume/ value churn and conduct operational analysis of base to identify opportunities to apply products and tariffs to maximize value.
  • Support in the planning of proactive and reactive customer lifecycle management and active base management actions and offers.
  • Monitor campaign results, including compilation of periodical activity, budget compliance and feedback reports to design new value propositions.
  • Evaluate customer propensities to respond to campaigns and forecast the impact of campaigns ‘on customer usage and behavior.
  • Daily, weekly and monthly reporting of Acquisition & Retention activities performance (MAU30, MAB, RGA, P2P, MoMoAPP, Consumer, etc).
  • Support manager Acquisition & Retention in performance of assigned duties including adhoc assignments.
  • Work closely with MoMo BI & S&D teams to make sure that commercial acquisition & retention reports are aligned and delivered timely.
  • Analyze acquisition channel performance trends and share with regional teams to improve performance (MPOS activity, etc)

Requirements, Qualifications and Competences

  • A degree in business related or numerical field with a strong bias to Data Science. 
  • Proficient with business Analytics, insight generation and data visualization at advanced level is essential 
  • 3-5 years’ experience in telecoms or related environment of which at least 3 years are in managing customer analytics and business intelligence projects and initiatives.  
  • Strong interpersonal relations with ease of cross-functional collaboration. 
  • A proven track record in developing business models that are practical and insightful 
  • Advanced Microsoft Excel, Microsoft Access and Power point skills
  • Ability to multitask and prioritize daily workload.
  • Strong communicator both orally and through data story telling using modern/digital tools. 
  • Confident to question trends and provoke new thinking. 
  • Exemplary Planning and Time Management skills
  • Segmented acquisition and retention
  • Campaign and promotion management
  • Loyalty and churn management
  • Foundational principles on Artificial intelligence 
  • Strong analytical skills. 
  • Creative and Observant 
  • Can take initiative. 
  • Self-motivated
  • Decisive
  • Independent but a team player 
  • Customer oriented. 
  • Alert to environment changes and trends. 
  • Good attitude and adaptable. 
  • Must have attention to details

About MTN Uganda

We at MTN Uganda are a purpose and value-led organization! At MTN Uganda, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, everyday. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood and empowered to live an inspired life. Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA. As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us! Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers and stakeholders with a vision to realise our shared goals.

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Job Overview

Status Active
Category Business
Location Kampala
Job Type On-site

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