Digital Media Buyer / Performance Marketer
VAAL Real Estate
Job Type
On Site
Category
Marketing
Monthly Salary
Not Specified
Deadline
27th October 2025
Location
Kampala
About VAAL Real Estate
Founded in the year 2017, VAAL Real Estate is a preeminent Real Estate Developer with over 15 years of international experience, serving buyers of luxury property in Africa.
The company was built with the African spirit in heart and mind, bringing along the vast expertise in real estate development from Turkey and the Middle East. Currently VAAL has presence in Kenya, Ghana, Egypt, Turkey and the UK. We offer the African market a blend of modern architecture, unrivaled innovation, experience and market knowledge, the vision for industry leadership is uninterrupted.
With our cutting-edge lifestyle brand, VAAL has set new benchmarks in the industry. We have built our reputation around providing impeccable customer service & satisfaction, professional advice and timely delivery. Trust is a cornerstone in the way we do business. We are a long-term oriented brand with a win-win strong mentality, belief and practice. Commitment to quality and achieving the best value for money for our clients, is our daily goal and what makes us stand out.Our culture places the consumer at the center, catering to local and international clientele alike by assessing each client’s individual needs before executing bespoke strategies towards fulfilling them.
The company was built with the African spirit in heart and mind, bringing along the vast expertise in real estate development from Turkey and the Middle East. Currently VAAL has presence in Kenya, Ghana, Egypt, Turkey and the UK. We offer the African market a blend of modern architecture, unrivaled innovation, experience and market knowledge, the vision for industry leadership is uninterrupted.
With our cutting-edge lifestyle brand, VAAL has set new benchmarks in the industry. We have built our reputation around providing impeccable customer service & satisfaction, professional advice and timely delivery. Trust is a cornerstone in the way we do business. We are a long-term oriented brand with a win-win strong mentality, belief and practice. Commitment to quality and achieving the best value for money for our clients, is our daily goal and what makes us stand out.Our culture places the consumer at the center, catering to local and international clientele alike by assessing each client’s individual needs before executing bespoke strategies towards fulfilling them.
Job Description
We are seeking a results-driven Digital Media Buyer / Performance Marketer to plan, execute, and optimize our paid digital campaigns across social media, Google Ads, and other online channels. The ideal candidate will have strong analytical skills, hands-on media buying experience, and a creative mindset to drive lead generation and maximize ROI.
Responsibilities
- Plan, set up, monitor, and optimize digital advertising campaigns across social media platforms, Google Ads, and other paid media channels.
- Lead media buying and audience targeting strategies, ensuring cost-effective delivery of marketing objectives.
- Track and evaluate campaign performance using metrics such as ROAS, CTR, CPL, and CPA, and produce actionable reports.
- Collaborate with the Digital Marketing Manager to develop and update quarterly digital strategies.
- Coordinate with external digital agencies to ensure proper implementation of paid media campaigns.
- Manage advertising budgets efficiently to maximize ROI.
- Stay updated on platform changes, ad policy updates, and industry trends to enhance targeting and spend efficiency.
- Provide input on content direction and digital creatives based on performance insights and audience behavior.
- Support the wider marketing team in driving brand awareness, lead generation, and conversions.
- Conduct keyword research, audience segmentation, and competitor analysis to optimize campaigns.
Requirements
- Bachelor’s Degree in Marketing, Business, or a related field.
- 3+ years of proven experience managing paid digital campaigns with demonstrable ROI.
- Strong expertise in Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads.
- Hands-on experience with analytics and reporting tools (Google Analytics, Tag Manager, Data Studio, etc.).
- Excellent understanding of lead generation, remarketing, and funnel strategies.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Creative mindset and ability to collaborate with designers and content creators.
- Experience in real estate or marketing high-value products is a plus.
Apply Now
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